The Livescore Group Company Values

We’re guided by a set of core values that underpin everything we do.

We compete in fast-paced, ever-changing industries. We’re agile, able to switch tactics mid-game, and embrace change. We know this makes us more resilient, dynamic and successful. We’re open minded, always learning, and trust in making big decisions for the right reasons.

We define ambition as the collective desire for us all to do and be the best we can. We set big goals, aspire to maximise our potential, and deliver quality work that we’re all proud of. And although success is never instant, our competitive spirit ensures we take initiative and proactively push for continual growth. 

Sport has the power to change the world. It’s unparalleled highs, occasional heartbreak and pure passion for fans. It’s what motivates us to create authentic, immersive experiences which give our users the feeling of being a part of the action, even when they’re not. And we believe that championing sport, the values it upholds, and its positive impact on fans’ lives helps us connect with and earn their trust. 

Our curiosity encourages us to always question if we can do better. We’re not afraid to approach tasks differently, to look for smarter ways to work, and try new things. We never settle, we refuse to accept the status quo, and continually look for opportunities to learn, improve and optimise. 

Fans are at the heart of everything we do. We want to fuel their passion and enjoyment for sport. Which means always listening to and understanding what they want. A user-centric approach is fundamental to every decision we make and the service we offer. 

Beyond the conventional definition, we embrace responsibility as a guiding principle in every single decision we make. We recognise our profound responsibility to our customers, particularly with regards to Responsible Gambling. It’s more than compliance; it’s about going above and beyond to ensure our customers have a safe space to play. A focus on building a sustainable, conscientious and ethical business. And contributing to the greater good in the communities and industries we operate.

Win or lose, we’re all in this together. We all work to build a company where everyone feels included, respected and trusted to do their best work. We believe that collaboration, communication and accountability are crucial. Everyone’s opinions matter and we actively encourage differing views and healthy debate.