Sam Sadi has 25 years of experience as a CEO, working across betting brands and sports media, before becoming CEO of LiveScore Group in 2019.
Since taking the hotseat just before the pandemic, Sam has overseen huge growth, with employee headcount rising by 29% and annual revenue leaping from approximately £10m to over £80m.
The success stems from the Group’s unique convergence strategy to connect each arm of the business, creating an ecosystem which delivers everything a sports fan desires under one trusted brand.
Sam’s leadership and strategic vision has helped shape the industry’s direction, and his contributions continue to drive innovation and growth in the global sports betting market.
SAM SADI
CHIEF EXECUTIVE OFFICER