Euros 2024 Fan Optimism and Insights Report

LiveScore conducted a comprehensive study on the Euro 2024 tournament, surveying over 1,750 UK app users in January 2024. The research delved into fan optimism, changing behaviours, content consumption, and how brands can utilise sports partnerships. The information gained provides valuable industry-wide insights, shedding light on fans’ intentions to participate and engage in the Euro 2024 tournament.

With over 26% of fans believing England will win the tournament and 46% of fans believing Harry Kane will claim the Golden Boot, there is plenty of optimism amongst fans and a huge opportunity for brands to tap into the excitement. The report also sheds light on the evolving landscape of football consumption, particularly among Gen-Z. Where we’re witnessing a shift towards scores apps, social media, mobile platforms, and video highlights as preferred channels for consuming sport, rather than traditional TV broadcasts.