The report delves into the growing fandom of women’s football in the UK, based on a comprehensive survey conducted among 1,318 LiveScore users. The survey provides valuable insights into the current landscape of women’s football, exploring fan engagement levels and the evolving perceptions of the sport.
As interest in women’s football continues to surge, this report aims to highlight key trends, uncover potential growth areas, and offer a deeper understanding of the factors driving this expanding fan base.
The survey reveals the increasing engagement and passion for women’s football, both on and off the pitch. Here’s some of the key takeaways:
69% of users are interested in women’s football, marking a 4.47% increase year on year. This growth is driven by expanded media coverage, major tournaments, and the incredible success of UK teams both domestically and internationally.
20% of users have been motivated to attend more matches as more games are hosted in main stadiums. The atmosphere and accessibility are making a real impact.
51% of users believe that 2025 will be the biggest year yet for women’s football, setting up exciting possibilities ahead.
55% feel brands aren’t doing enough to support the women’s game. Fans are increasingly aligning with brands that champion women’s football, creating new opportunities for partnerships.
When asked about the upcoming season, 24% predicted Alessia Russo to be the Women’s Super League top scorer, and 33% believe Chelsea will claim the 2024/2025 title.