As part of our commitment to helping grow the Women’s game, we felt that on the cusp of another major Women’s Tournament, there was no better time to further our understanding of our audience’s behaviour towards Women’s Football. We surveyed over 2,000 of our UK users with the objective of uncovering attitudes, behaviours and consumption of the Women’s game.
The Women’s game is ever growing, and we have seen no difference within our audience. Around 2/3 of our surveyed users claim to have an interest in Women’s Football, with over half having developed that interest in the last 3 years. Major tournaments such as the Euros, have continues to help grow the game and we expect the World Cup to help to continue that growth.
Click on the PDF button below to view and download the report.