We are pleased to announce former Premier League and Bulgarian football legend, Dimitar Berbatov, as our official European brand ambassador.
He will represent both LiveScore Media and LiveScore Bet brands across Europe, two central components within the LiveScore Group sports ecosystem, on campaigns, content and media. This partnership underscores our commitment to enhancing the experiences of football fans worldwide, through drawing on the expertise of Berbatov.
We’re really excited to partner with one of the Premier League greats.
We are also announcing that LiveScore Bet is launching in Bulgaria today, to bring our world-class betting and gaming offering to a thriving market. The move marks an exciting milestone for the brand as it continues to expand its global footprint into new, growing markets.
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For any questions, please contact press@livescoregroup.com for further information.
About LiveScore Group
Established in 2019, LiveScore Group™ is home to LiveScore, LiveScore Bet and Virgin Bet; three of the most exciting brands in the sports and gaming industries today. The Group is a fully owned and operated ecosystem that converges the most relevant sports content and engaging features with a world-class sportsbook. All served by a purpose-built, in-house tech stack delivering a frictionless customer experience.
Guided by its vision of Fuelling Fans’ Passion for Sport, its model directly addresses several industry challenges. Against a wider backdrop of sports content consumption that is inefficient and uneconomical, modern sports fans are expected to navigate a fragmented ecosystem delivered by different brands and companies across various apps, platforms and devices. Completing basic and repeatable actions require managing multiple paid subscriptions and accounts.
LiveScore Group, centred around its pioneering ‘convergence’ strategy, is improving the symbiotic relationship between the sports media and sports betting industries to deliver better returns and, vitally, a better experience for users.