THE CHALLENGE
To increase awareness of TNT Sports’ Premier League and Champions League coverage in the UK, ultimately driving new subscribers and sign-ups to the platform.
THE INSIGHT
LiveScore has over 2.4m monthly users in the UK and we know that over 97% of them watch football at least weekly.
THE SOLUTION
TNT Sports wanted to target users who were interested in the Premier League and Champions League, choosing to focus on ‘EPL Interest’ and ‘UCL Interest’ cohorts and a hyper targeted ‘TV Sports & Streaming Intent’ segment.
RESULTS
Leveraging the advanced insights and targeting, TNT Sports tailored its creative to resonate with the target audience, ensuring higher engagement and conversion rates.
The Intent Targeting resulted in a 59% increase in campaign CTR and a 16% increase in viewability when applying first-party audience segments