NOW IRELAND CASE STUDY

THE CHALLENGE
To increase brand awareness of NOW’s English Premier League coverage in Ireland, driving new subscribers and sign-ups to the NOW platform.

THE INSIGHT
LiveScore has over 430k monthly users in Ireland and we know that over 99% of them watch sports on TV. The client wanted to target the weekend of high-profile games such as the Manchester derby, as these are some of the most popular games of the EPL season in Ireland.

THE SOLUTION
Building on the existing NOW brand platform, we launched premium digital & social display in contextually relevant sections of the app such as the match centre, player profiles and on the LiveScore home page. We also launched a native streaming banner & line-up sponsorship on the match centre of all key games during the campaign, allowing users to easily sign-up to watch the game ahead of time, while users were looking up line-ups or stats in the lead up to kick-off.

RESULTS
Over 7.7 million high quality impressions delivered in the lead up to each game resulting in increased membership sign-ups and brand awareness.