Our Brands: Virgin Bet
A Good Bet
Virgin Bet is a sports betting and gaming brand with a simple idea at its heart. Betting should be enjoyable, rewarding and responsible.
Combining the values of the Virgin brand with LiveScore Group’s sports betting expertise, Virgin Bet offers customers a different approach to the traditional sportsbook experience.
Betting done differently
Virgin Bet launched in 2019 with the aim of bringing something different to a crowded betting market.
Customers can bet across a wide range of sports, alongside casino and gaming products, with an experience built around simplicity, trust and putting the customer first.
The Virgin name is an important part of that. It brings the personality and principles of the wider Virgin brand into the betting experience, backed by the technology and expertise of the LiveScore Group.
What makes A Good Bet?
For Virgin Bet, a good bet is about more than the bet itself.
The brand focuses on three areas: safer gambling, rewarding customers and creating positive change in sport and the communities around it.
That approach can be seen in Virgin Bet’s safer gambling activity, customer rewards and partnerships across sport, where the brand has supported initiatives designed to make sporting experiences safer and more inclusive. Its work with WalkSafe and its community activity around the Ayr Gold Cup are good examples of that approach.
Growing since 2019
Virgin Bet launched in the UK in May 2019 and has grown as part of the LiveScore Group portfolio. In March 2026, the brand expanded into South Africa, its first market outside the UK.
As the brand grows, A Good Bet remains at the centre of its approach, with a focus on enjoyable betting, customer safety and making a positive contribution to sport.