Our Brands: LiveScore Bet

Making it easier for fans to enjoy betting
LiveScore Bet is a sports betting brand built around the action.
From pre-match markets to in-play betting, LiveScore Bet gives sports fans a simple way to get more involved in the moments that matter without getting in the way of the sport itself.
Built around the action
The match comes first.
LiveScore Bet brings together pre-match and in-play betting across a wide range of sports with features including Sub Payouts, VAR Payouts & live streaming.
It is betting designed for sports fans, with a focus on keeping the experience simple, useful and connected to the game.
In the game since 2020
LiveScore Bet launched in Nigeria in 2020 before expanding into the UK and Ireland in 2021.
Since then, the brand has continued to develop its sportsbook, introducing new features and simpler ways for fans to bet before and during the action.
Responsible betting is part of the experience, with safer gambling tools and support available to help customers stay in control.