AUDIENCE & DATA PLATFORM
LiveScore is proud to announce the release of OnTarget, this new audience data platform gives advertisers access to reliable and robust first-party audience segments, new targeting capabilities and dynamic campaign insights.
OnTarget empowers brands and advertisers to unlock more insight and targeting capabilities from audiences based on interests, behaviours, purchase intent, lifestyles, demographics, profiles, and more, all without being impacted by changes to third-party cookie deprecation.
In addition to its advanced targeting capabilities, OnTarget offers advertisers greater insights through a research-first approach to campaigns. Advertisers can engage users with live, one-question snapshots within the app or conduct comprehensive brand lift studies, all managed in-house.
Keen to learn more about LiveScore OnTarget?
LIVESCORE IS FOR FOOTBALL FANS. BUT WE GO DEEPER THAN THAT.
Tap into a HUGE range of valuable audience segments. Get in touch for our full cohort framework.
UTILISE THE FULL-SERVICE OFFERING:
Tailored for targeting based on interests, intent, demographics, and more.
Improve your campaign for CTR, conversions, viewability or brand awareness.
Analyse behaviour, click & conversion data to build intent segments.
Advertise alongside relevant and brand safe content.
Create custom and tailor-made audiences specific to your campaign objectives.
Identify and engage with the OMP’s invisible user base.
ONTARGET DELIVERING FULL FUNNEL RESULTS
The Challenge
To increase awareness of TNT Sports’ Premier League and Champions League coverage in the UK, ultimately driving new subscribers and sign-ups to the platform.
The Insight
LiveScore has over 2.4m monthly users in the UK and we know that over 97% of them watch football at least weekly.
The Game-Changing Advantage
TNT Sports wanted to target users who were interested in the Premier League and Champions League, choosing to focus on ‘EPL Interest’ and ‘UCL Interest’ cohorts and a hyper targeted ‘TV Sports & Streaming Intent’ segment.
Improved campaign performance and results
Leveraging the advanced insights and targeting, TNT Sports tailored its creative to resonate with the target audience, ensuring higher engagement and conversion rates.
The Intent Targeting resulted in a 59% increase in campaign CTR and a 16% increase in viewability when applying first-party audience segments
To view the full case study please click on the image below:
