LiveScore Malta Limited (part of LiveScore Group) has today confirmed the withdrawal of its LiveScore Bet brand from Bulgaria, with operations set to formally cease by the end of 2025.
The decision is a strategic mitigation following the UK government’s 2025 Autumn Budget, which saw significant increases to both Remote Gaming Duty and General Betting Duty. Furthermore, the exit decision considers the uncertainty in Bulgaria’s own regulatory landscape, with a potential tax rise on the horizon to reduce the national budget deficit.
The refocusing of resources ensures LiveScore Group remains robust and agile for the future. All impacted people have been informed and are now subject to a confidential consultation process, while an exercise is now underway to inform all LiveScore Bet customers in Bulgaria.
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About LiveScore Bet
LiveScore Bet™, is a sportsbook offering customers in the UK, Ireland and Nigeria a new and improved betting experience within the LiveScore ecosystem. Building on the existing user relationship with the trusted LiveScore brand that is already a core part of the live sport experience, LiveScore Bet seeks to deliver a best-in-class product and represents a new opportunity for customers to bet responsibly. LiveScore Bet has been able to emerge from the crowd with a vibrant personality, a world-class product and demonstrable growth that has set it apart from the chasing pack.
It is the fastest-growing sportsbook in the UK and the recent winner of several prestigious industry awards including International Gaming Awards 2023 ‘Best Mobile Product of the Year’, EGR Operator 2022 ‘Rising Star’, SBC 2022 ‘Rising Star’, EGR Marketing Awards 2022 ‘Innovation in Sports Betting