MysteryFootball set out to provide football fans with an exciting way to build amazing football shirt collections. Their Mystery Football Shirt Boxes have become immensely popular, offering a unique and vast range of shirts. Their latest offering, includes current season shirts from major brands like Puma, Umbro, and Castore, allowing fans to access a huge range of high- quality shirts, ensuring they are one of the best providers of Football Shirt Boxes in the market.
THE CHALLENGE
Mystery Football wanted a full-funnel approach to its campaign.
GOALS:
- To increase brand awareness amongst football fans in the UK
- To boost traffic to the Mystery Football website, ultimately increasing revenue and sales.
In a competitive market with numerous options for football merchandise, standing out is crucial and this is where LiveScore could utilise its range of advertising solutions, to establish Mystery Football as the go-to provider for unique, high-quality football shirts. With a range of insights available, LiveScore wanted to elevate the Mystery Football brand and convert increased awareness into tangible sales growth. LiveScore’s platform boasts over 2.4 million monthly users in the UK, with over 99% of these users interested in football and 38% indicating they purchase team merchandise leading up to major tournaments.
With a range of insights available, LiveScore wanted to elevate the Mystery Football brand and convert increased awareness into tangible sales growth. LiveScore’s platform boasts over 2.4 million monthly users in the UK, with over 99% of these users interested in football and 38% indicating they purchase team merchandise leading up to major tournaments.
AWARENESS AND PERFORMANCE
LiveScore supported Mystery Football by building awareness during the 2023/2024 football season and Euros 2024 tournament by activating premium digital display assets across high-traffic sections on desktop, mobile and app.
The display campaign was split into run of site which drove brand awareness, delivering over 40m impressions to UK football fans, whilst the LiveScore OnTarget ‘interest’ and ‘intent’ audience targeting drove performance amongst users who were looking to purchase ‘football fashion’ during some of the biggest moments of the season.
By also tapping into different demographic audiences such as ‘Higher Earners’, Mystery Football could ultimately deliver relevant advertising to an engaged audience.
FULL-FUNNEL SOLUTION
Mystery Football activated in the lead-up to one of the most anticipated games of the year, the 2024 Euros Final. By utilizing a cross-device takeover on the LiveScore homepage, the brand capitalized on the peak site traffic and engagement during this period. By creating an exclusive discount code for the LiveScore community, Mystery Football enticed potential customers to try their products by tapping into the excitement of the Final.
To complement the on-platform activity, LiveScore ran a mix of social content that increased reach and highlighted Mystery Football shirts through activations such as a fan quiz and giveaway, putting the public’s football knowledge to the test.
RESULTS
- 40+ million delivered impressions
- 7.9% Social engagement
- 3.60% CTR Mobile takeover
- 24% Increase in revenue on date of takeover